Pricing
Build for free. Send by the month or by the campaign.
One login runs the whole direct-mail engine: audience targeting from 15 million permits in California and Hawaii, a design studio, landing pages and booking, tracked numbers with AI call notes, print and proofs, and results.
Design, audience and quote are free. When you send, run a monthly mail plan or pay per campaign.
Set a monthly budget and keep mailing
- Your budget is a ceiling for each month of the plan.
- Each month bills what it uses: the Sapling Platform, data, list prep, print and postage, never more than the budget.
- Each mix of pieces has a minimum budget, and the planner shows it before you start.
- At least 7 days before each month's new homes are bought, we tell you the exact amount, and you can edit or skip that month.
Your budget a month, at most
Your budget includes the Sapling Platform, $99 a month per location. Extra call minutes and numbers are billed on the Sapling Platform's monthly statement, outside your budget.
Mail a campaign when you need one
- Each campaign pays for what it uses: its data and list prep.
- Printing and postage are billed per order, at one all-in price per piece.
- Every campaign shows its total before you approve it.
What it uses, nothing more
Sapling Platform · with either way to send
Your mail keeps ringing after it lands.
Pieces sit on fridges. Calls come in weeks and months later. Keep the platform on and those calls still reach you.
$99 a month per active location
Starts the month your first campaign is built, and is billed after each month, whether or not you mail.
One statement a month, charged no sooner than 7 days after it arrives.
Use mail plans and one-time campaigns together; the platform price is the same.
Every active location includes
- Call tracking: a phone number for each campaign, up to 24 per location, each with 100 minutes of calls a month, every call recorded and transcribed, and call analytics.
- Custom domain hosting: your pages on your own web address.
- Landing pages: we build them with you, then manage and host them.
- The booking studio: homeowners book time on your calendar from your pages.
- Your dashboard and analytics: calls, bookings and results across every campaign.
- CRM sync, calendar sync and team alerts.
Minutes past a number's 100 in a month are $0.08 each. A location's 25th number and up is $10 a month (toll-free $20).
Coming soon: air cover on Facebook and Instagram.
How the platform bills
- Each location that is active at any point in a calendar month is $99 for that month, billed after it ends, with no proration.
- It starts the month your first campaign is built, and bills every month after that, whether or not you mail, so your numbers, pages and booking stay live.
- Each tracked number includes 100 minutes of calls a month. Minutes past that are $0.08 each, on the same statement.
- Each location includes up to 24 tracked numbers. More are $10 a month each (toll-free $20), or retire one you no longer use.
- After each month we email one statement, and charge your payment method on file no sooner than 7 days later.
- Pause your mail any time and the platform stays on, or turn it off online from your Billing page (its numbers are released after 30 days).
The Sapling Platform includes a Launch Crew
You won’t launch alone.
Real people from the team that has run this engine for eight years. They start with you and help you build your first three campaigns.
When you start · 30 minutes
A kickoff call
We walk through your service area, your first audiences and your monthly budget with you.
Campaigns 1, 2 and 3
Your first campaigns, built with you
We help you build each of your first three campaigns, from the audience to the pieces, and review the proof with you before anything mails.
Campaign 4 and on
Then your plan runs
Your plan keeps mailing on its own, and emails you 7 days before each new campaign starts.
Guidance and support, with no promised outcome: you run your campaigns and approve every proof.
Data
The audience is priced per home. Print and postage are priced per piece.
Each campaign pays for the data it uses, in dollars, and you see the total before you approve it.
- From 55¢ per home for the permits, the core property data, owner names and fit score. Extra property details and map layers add a few cents each (roof imagery adds 9¢), and narrowing the audience never raises the price per home.
- List preparation is 5¢ a piece, plus 5¢ for an envelope insert. Call minutes past a number's 100 and extra tracked numbers are billed on the Sapling Platform statement.
- Nothing is charged until you approve a campaign, and every quote is a ceiling.
- Every home a campaign buys is leased to that campaign for 6 months. Later drops of the campaign pay no data charge: only list preparation, print and postage. After 6 months the lease ends, and mailing those homes again needs a data refresh at the full per-home price.
- A new campaign leaves out the homes you already mailed until your offer window has passed (you set it on Mail plan), and pays for each home it delivers, even one bought for an earlier campaign. A change that adds homes pays for the added homes only; narrowing the list is free.
- Data is charged when a campaign is created, or by a mail plan as each month builds its campaigns, never more than its budget.
Print & postage
One price per piece: printed, personalized and mailed.
Postage (47¢) is included. The first mailing is ordered when you approve. Charged on each mailing’s order date, 10 days before it mails, never above the price you approved. Each order needs at least 1,000 addresses on the campaign's list; homes removed because the owner asked not to be mailed, moved, or is on your exclusions never count against it.
Homeowners who moved. Before each drop mails, our print partner runs the post office’s change-of-address check. A piece for someone who moved is readdressed, usually to “Our Neighbor” at the same address, or removed. You pay only for the pieces that mail: for a removed piece, the list preparation and the print and postage you paid come back to your account balance, in dollars, for your next charges.
| Piece | Per piece, mailed |
|---|---|
| Letter with one insertincludes printing one insert, such as your reviews | $1.02 |
| Small postcard4 × 6, both sides | $0.71 |
| Large postcard8.5 × 5.5, both sides | $0.73 |
| Snap packpressure-sealed, opened first | $0.83 |
List preparation adds 5¢ a piece (10¢ for a letter with its insert). The campaign builder shows each piece with it included.
Build your first campaign free.
Design the piece, pick the homes and see the exact price before you pay anything. No minimum spend, and you can stop the platform online any time. Every reply, whether a call, a form or a booking, is tied to the drop that earned it.