Terms of Service

These terms govern your use of saplingsignal.com, the Sapling Signal platform, and the landing, booking, and tracking pages we operate (together, the “Service”), provided by Sapling Holding Company (“Sapling Signal,” “we,” “us”), 611 Gateway Blvd, Suite 120 #1225, South San Francisco, CA 94080. By using the Service you accept these terms. If you sign a Partner Services Agreement or Order Form with us, that signed agreement — including its payment terms, Rate Card, and schedules — controls over these terms wherever they differ.

Sapling Signal is targeted direct-mail software and services for home-services businesses: audience selection built from public building-permit records, licensed property data, and geographic analysis; mail design, printing, and delivery through our production partners; and response tracking — landing pages, online appointment booking with calendar sync, and call tracking with recorded, consent-announced calls. Statistics shown on this site describe our own past campaigns and are not promises of future results.

Platform accounts are provisioned by us or created through an invitation. You are responsible for keeping your credentials confidential and for all activity under your account. You must be authorized to act for the business you represent. We may suspend accounts that violate these terms or put the platform, our data, or consumers at risk.

You agree not to misuse the Service — including: accessing or attempting to access data that is not yours; probing, disrupting, or overloading our systems; submitting automated, fraudulent, or bot-driven form responses; scraping, exporting, or archiving platform data outside the features we provide; or reverse-engineering our targeting methods, scoring, audience models, or pricing.

We own the platform, software, algorithms, predictive models, permit and property data derivatives, mailing lists, and targeting methods. Campaign outputs — targeted address lists, lead profiles, and exports — are licensed to you, not sold, solely for the specific campaign they were produced for; retaining, re-mailing, or rebuilding targeting from outputs outside the platform is prohibited. Access to detailed campaign data expires ninety (90) days after the campaign completes, after which we may archive it; suppression and mailed-address records may be retained on a de-identified basis to prevent duplicate mailings and compute attribution. You keep ownership of your trademarks, brand assets, ad copy, and customer lists you upload, and you grant us a license to use them solely to perform the services.

During your engagement and for twenty-four (24) months after it ends, you agree not to use our outputs or data to market outside the platform, contract directly with print, data, or mail vendors we introduced to you in order to replicate the services, or solicit our employees and contractors. The signed agreement states the remedies, including liquidated damages.

You are solely responsible for the content of your campaigns. By approving a proof you certify that an authorized person reviewed the final creative; that every claim, price, and offer in it is true, not misleading, and substantiated; that legally required elements are included (including your legal business name and contractor license number where required); and that you hold all licenses and registrations required for your trade in every jurisdiction where you operate (including CSLB licensure in California). We may reject creative that is unlawful, deceptive, or brand-unsafe. If you use tracked phone numbers, calls are recorded only after a recording disclosure is played — or after you attest in the platform that your own phone system provides that disclosure — and you are responsible for the accuracy of any such attestation.

Pricing, prepaid credits, platform fees, referral fees, and payment mechanics are set out in your signed agreement, Order Form, and the Rate Card in effect for your campaigns — not on this page. Metered work is prepaid in credits: the platform reserves credits before an operation runs and settles them to actual usage when it completes, and — except where the law requires otherwise — credits are non-refundable. Campaigns already in flight honor the rates they started under. Card payments are processed by Stripe; your card details never touch our servers.

Except as expressly set out in a signed agreement, the Service and all data, leads, and outputs are provided “as is” and “as available.” We disclaim all warranties, express, implied, or statutory, including merchantability, fitness for a particular purpose, and non-infringement. We make no warranty regarding the volume, quality, conversion rate, or profitability of any leads, campaigns, or outputs, and we do not control USPS handling or delivery timing.

You will defend and hold us harmless from claims arising out of your breach of these terms, the performance of your contracting services, or consumer complaints and statutory violations caused by your content or your handling of leads and campaigns.

To the maximum extent permitted by law, we are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, revenue, data, or business opportunities. Our total aggregate liability for all claims relating to the Service is limited to the total fees you actually paid us during the three (3) months immediately preceding the event giving rise to the claim.

These terms are governed by California law. Disputes must first go to executive mediation in San Mateo County, California; if unresolved within thirty (30) days, either party may file in the state or federal courts located in San Mateo County, which have exclusive jurisdiction. You waive any right to bring claims as a plaintiff or class member in any class, collective, or representative proceeding.

We may update these terms by posting a revised version with a new “last updated” date; material changes to a signed engagement are made per that agreement. Continued use of the Service after an update is acceptance of the revised terms.

Questions about these terms: compliance@saplingsignal.com.