Terms of Service

These terms govern your use of saplingsignal.com, the Sapling Signal platform, and the landing, booking, and tracking pages we operate (together, the “Service”), provided by Sapling Holding Company (“Sapling Signal,” “we,” “us”), 611 Gateway Blvd, Suite 120 #1225, South San Francisco, CA 94080. By using the Service you accept these terms. If you sign a Partner Services Agreement or Order Form with us, that signed agreement (including its payment terms, Rate Card, and schedules) controls over these terms wherever they differ.

Sapling Signal is targeted direct-mail software and services for home-services businesses: audience selection from our property and home-improvement data and geographic analysis; mail design, printing, and delivery through our production partners; and response tracking: landing pages, online appointment booking with calendar sync, and call tracking with recorded, consent-announced calls. Statistics shown on this site describe our own past campaigns and are not promises of future results.

Platform accounts are provisioned by us or created through an invitation. You are responsible for keeping your credentials confidential and for all activity under your account. You must be authorized to act for the business you represent. We may suspend accounts that violate these terms or put the platform, our data, or consumers at risk.

You agree not to misuse the Service, including: accessing or attempting to access data that is not yours; probing, disrupting, or overloading our systems; submitting automated, fraudulent, or bot-driven form responses; scraping, exporting, or archiving platform data outside the features we provide; or reverse-engineering our targeting methods, scoring, audience models, or pricing.

We own the platform, software, algorithms, predictive models, permit and property data derivatives, mailing lists, and targeting methods. Campaign outputs (targeted address lists, lead profiles, and exports) are licensed to you, not sold, for the campaign they were produced for. Every home a campaign buys is leased to that campaign for six (6) months (a campaign ordered while a longer lease was offered keeps it, and we may extend a campaign’s lease; the platform shows when each lease ends): you may mail the campaign’s list again through the platform during its lease, and after it the homes need a data refresh at the full per-home price. Retaining, exporting, re-mailing outside the platform, or rebuilding targeting from outputs is prohibited. Access to detailed campaign data for viewing and download expires ninety (90) days after the campaign completes, after which we may archive it; the list stays available on the platform for the campaign’s mailings until its lease ends. Suppression and mailed-address records may be retained on a de-identified basis to prevent duplicate mailings and compute attribution. You keep ownership of your trademarks, brand assets, ad copy, and customer lists you upload, and you grant us a license to use them solely to perform the services.

During your engagement and for twenty-four (24) months after it ends, you agree not to use our outputs or data to market outside the platform, contract directly with print, data, or mail vendors we introduced to you in order to replicate the services, or solicit our employees and contractors. The signed agreement states the remedies, including liquidated damages.

You are solely responsible for the content of your campaigns. By approving a proof you certify that an authorized person reviewed the final creative; that every claim, price, and offer in it is true, not misleading, and substantiated; that legally required elements are included (including your legal business name and contractor license number where required); and that you have all licenses and registrations required for your trade in every jurisdiction where you operate (including CSLB licensure in California). We may reject creative that is unlawful, deceptive, or brand-unsafe. If you use tracked phone numbers, calls are recorded only after a recording disclosure is played (or after you attest in the platform that your own phone system provides that disclosure), and you are responsible for the accuracy of any such attestation.

Pricing, the Rate Card, the Sapling Platform, referral terms, and the full payment mechanics are set out in your signed agreement, Order Form, the Rate Card in effect for your campaigns, and the Platform Terms you accept in the platform, not on this page. The short version follows.

One payment method. You keep one payment method on file, and it pays for everything: a business bank account (recommended) or, where enabled for your account, a card. Payments are processed by Stripe; your card and bank account details never reach our servers. You can replace your payment method at any time on your Billing page.

Charges and your account balance. Metered work is charged at the Rate Card as it is used: the platform sets the amount aside before an operation runs and charges what it actually used when it completes. A rate change applies to data bought and mailings ordered on or after its effective date, and an approved mailing is never charged more than the maximum you approved. Money we owe you back is kept in dollars as your account balance: it comes off your next charges, never expires, and is refunded when you ask.

Programs and campaigns. A monthly program bills what each month uses, never more than the budget you set, and is never charged up front. A single campaign has no campaign charge and pays for what it uses. Every campaign is 1,000 homes or more.

The Sapling Platform. $99 per active location per month, from the month your first campaign is built, including months you mail nothing. It is billed after the month: we email a statement and charge your payment method no sooner than 7 days later, often in the same payment as that day's mail. Each tracked number includes 100 minutes a month, and each location includes up to 24 numbers; more are billed at the rate card on the same statement. If a payment doesn't go through, we tell you and help, and we turn the Sapling Platform off for non-payment only after telling you in writing at least 14 days ahead. An account that Sapling or an agency manages for you is invoiced as your agreement with us says. You can turn it off at any time online, from your Billing page. Its price can change with 60 days' notice, and you can turn it off at no cost before the change.

When you are charged.A campaign’s data is charged when you create it, at no more than the amount shown, and a monthly program’s when each of its campaigns is built. Approving a campaign’s plan approves its scheduled mailings. Each mailing is charged on its order date, 10 days before it mails, and its design is due that day. The first mailing is ordered when you approve. Orders on the same day are combined into one charge. Nothing prints until its payment clears. Mailings planned but not yet ordered may change; any change after you approve the plan needs your approval again; ordered mailings always finish.

Nothing prints unpaid. If a payment does not go through, the order waits and nothing prints. We email you a link to pay or update your payment method, and we help.

Printed mail. Once an order has gone to the printer it cannot be cancelled or refunded. You pay only for pieces that mail. Print and postage are flat per-piece prices shown before you approve and on each proof, never above the maximum you approved. Sapling Platform charges are not refundable except where the law requires. A refund we owe you goes back to the payment method that paid.

Questions. If a charge looks wrong, write to us first and we will sort it out together. We keep records of every approval, notice, proof, and printer handoff, and use them to answer any payment dispute.

Except as expressly set out in a signed agreement, the Service and all data, leads, and outputs are provided “as is” and “as available.” We disclaim all warranties, express, implied, or statutory, including merchantability, fitness for a particular purpose, and non-infringement. We make no warranty regarding the volume, quality, conversion rate, or profitability of any leads, campaigns, or outputs, and we do not control USPS handling or delivery timing.

You will defend and indemnify us against claims arising out of your breach of these terms, the performance of your contracting services, or consumer complaints and statutory violations caused by your content or your handling of leads and campaigns.

To the maximum extent permitted by law, we are not liable for indirect, incidental, special, consequential, exemplary, or punitive damages, including lost profits, revenue, data, or business opportunities. Our total aggregate liability for all claims relating to the Service is limited to the total amounts you actually paid us during the three (3) months immediately preceding the event giving rise to the claim.

These terms are governed by California law. Disputes must first go to executive mediation in San Mateo County, California; if unresolved within thirty (30) days, either party may file in the state or federal courts located in San Mateo County, which have exclusive jurisdiction. You waive any right to bring claims as a plaintiff or class member in any class, collective, or representative proceeding.

We may update these terms by posting a revised version with a new “last updated” date; material changes to a signed engagement are made per that agreement. Continued use of the Service after an update is acceptance of the revised terms.

Questions about these terms: compliance@saplingsignal.com.