Sapling SignalStart free

For home-services contractors

Find the homeowners most likely to buy.

Similar to Facebook: pick an audience, launch, and see what each booked job costs. Except the ad is real mail, sent to homes with a reason to hire you.

Build your first campaign freeSee pricing

Permit data covers California and Hawaii today. Somewhere else? Talk to us.

Not a shared lead: the calls come to you alone

Homes worth mailing
Most likely to buyStrong signalSkipIllustration: 5 of 240 worth a stamp

The demo · a roofing campaign

Follow one home from a permit to a booked job.

An illustration: a made-up home, made-up numbers and a roofing campaign. The same engine runs any home-services trade. Scroll at your own pace and the story keeps up.

Skip the story

01 · The signal

A permit says this roof is 23 years old.

Every job leaves a permit, and permits are public record. The engine reads millions of them. This home’s last roof permit is from 2003, so it has a real reason to hear from a roofer.

02 · The audience

Then it finds every home like it.

Owner-occupied, inside your service area, roof permit older than 18 years. Renters, LLC owners and homes outside your area drop off before you pay to mail them.

03 · The postcard

A proven postcard designs itself around your brand.

Your logo and your offer on a layout tuned across two million of our own mailers. Names, addresses, QR codes and your tracked number fill themselves in, and you approve every word before anything prints.

04 · Print and mail

Printed, stamped and in the mailbox.

One approval sends it to press. Printing, postage and proofs are handled for you, and every piece is tracked to the home it lands at.

05 · Calls and leads

The phone rings, and the lead knows where it came from.

Each campaign gets its own tracked number and page. Calls are recorded, and every lead is matched to the home you mailed, so you know which dollar worked.

06 · Booked

Tuesday at 10:30, on your real calendar.

Homeowners pick a time on your page and it lands on your calendar, with the reminders sent for you. From a permit to a booked job, one engine.

That’s the whole engine.

Run it for your trade

The engine

Every home on your list is there for a reason.

The demo was a roofing campaign. The same engine reads permits, satellite photos and maps for any home-services trade, from roofs and water heaters to panels and pools, and it drops a home before you pay to mail it.

What the engine sees

The sky checkRoofing example
Illustration on a satellite photo: for a roofing campaign, each roof is marked mail, strong signal or skip
Illustrated for a roofing campaign: a roof that looks new with no permit on file is skipped before you pay to mail it. Each trade gets its own checks.Imagery © Mapbox © Maxar
The mapStatewide
The engine's map view: an entire state classified home by home into territories

The whole state, classified parcel by parcel, so you never pay to mail outside the area you serve.

Proven, not theoretical

This isn’t a pitch deck. It’s the engine we run every day.

For eight years it has driven the growth of Sapling Energy, our own home energy-savings business. Now it runs your campaigns too.

8 yrs

the engine, proven in-market at Sapling Energy

2M+

pieces of mail sent through the engine

2%

of targeted homes sign up across a full campaign, on average

What lands in the mailbox

Real pieces, proven over two million mailers.

These aren’t templates we think might work. They’re the formats our own campaigns run, rebuilt so your brand drops in. The address, tracking, and personalization wire themselves in.

The postcard tap to flip

The whole case made in the five seconds between mailbox and recycling bin. A deck of proven fronts, not one look:

+ more in the studio

The personal letter tap to open

Addressed to the homeowner by name, with your customer reviews riding along as an insert. It is the strongest performer in our own campaigns.

The snap pack tap to tear

The pressure-sealed mailer checks arrive in. It gets torn open on the walk back from the mailbox.

A proven campaign runs them as a sequence: the letter opens, postcards keep your number on the fridge, the snap pack closes. Every piece is tracked back to the exact home it landed at.

The old way

Eight vendors. One glue: you.

Direct mail that performs has always been possible, if you were willing to run your own ad agency. Keep scrolling and watch what happens to the eight vendors.

Data brokers

negotiate list contracts, per-record minimums

$200–500/mo

A designer

every mail piece, every revision

$300–800/piece

Print vendors

quotes, samples, QA rounds, reprints

quotes + weeks

Website builder

landing pages that match the mail

$30–50/mo

Booking software

and praying it talks to the website

$30–50/mo

Call tracking

numbers, forwarding, recordings

$45+/mo

A GIS consultant

territory + fire-zone screens per run

$60/run

Spreadsheets

where the signups quietly get lost

your evenings

+ you, unpaid, holding all eight together

the engine holds it together now, and you run your trade

Call it $700–$1,400 a month across the stack, before a single stamp, plus 15–30 hours of your month spent being the glue.

There is no version of doing this yourself that costs less. So the whole column folds into one engine. Start free and pay per campaign, or put it all on Growth: $99 a month for the platform plus $400 of campaign credits. And the hours come back.

The whole machine

A full acquisition channel. Not another tool.

Facebook made enormous machinery feel like one decision. This is that, for the mailbox: permits, presses, phone systems, ad accounts, all running below the surface.

Build campaigns

proven pieces relaunch in minutes

  • Audiences picked by permits, equipment age & ownership
  • The proven five-touch sequence, scheduled for you and tuned across 2M+ of our own pieces
  • Designs that fill themselves in: names, links, QR codes, phone numbers

absorbs

Data brokers · A designer · Print vendors · A GIS consultant

Facebook & Instagram echo

your mail, in their feed

Coming soon

  • The exact homes you mailed see the piece online, timed to the day it lands
  • Ads drafted automatically from your mailer. You approve every word before a dollar moves
  • One flat price per home; ad budget billed 1:1 as actually spent

bonus

plus the ad agency you never had to hire

Tracking that settles arguments

know which dollar worked

  • A tracked phone number per campaign, every call recorded and transcribable
  • Signups matched to the exact home you mailed, with no coupon codes to type
  • Results counted per household, never vanity clicks

absorbs

Call tracking · Spreadsheets

Your page & booked jobs

from mailbox to calendar

  • A landing page per number, so print and page can never disagree
  • Homeowners book straight onto your real calendar, with no phone tag
  • Change the words any time; every campaign on that page updates at once

absorbs

Website builder · Booking software

Setup is an afternoon. Your first mail piece deserves real time; every campaign after reuses it in about ten minutes.

Launch Crew

You won’t do this alone.

Growth comes with a Launch Crew: we build your first 3 campaigns with you. Done with you. Agencies keep the keys; we hand them over.

  1. 01

    Plan

    A kickoff call on your service area, your best jobs and your offer.

  2. 02

    Target

    We pick the homes with you and remove your existing customers.

  3. 03

    Design

    We design the mailers and write the copy in your brand, with revisions.

  4. 04

    Launch

    We set up your landing page, tracked number and booking calendar, and review the proof with you before anything mails.

  5. 05

    Learn

    We read the results with you after each drop and tune the next one.

By campaign 3 you’re driving, and we’re a message away.

Included in Growth. See pricing

Run one campaign. Then run it everywhere.

Pick a couple thousand homes in your service area with a real reason to buy, approve the piece, and we send it. If the phone rings, scale it. If it doesn’t, you’ve spent a little to learn a lot.

Create your free accountTalk it through first

Free to build, no subscription needed. See pricing