AI-powered direct mail
Find the homeowners most likely to buy.
Sapling Signal is the AI engine behind eight years of Sapling Energy’s own mail. It buys the data, reads every permit and deed, checks what shows from above, and scores each home in your service area. You set the targets — it prints and mails the rest.
Not a shared lead — the calls come to you alone
One engine · where we’re starting · the signal it reads
Roofing
roof age from permits — verified from above
Water heaters
no permit in 10+ years = due
HVAC
equipment past the 15-year mark
The old way
Mail every door, and you’re paying to reach the 99% who don’t need you.
Blanket the whole ZIP and about one home in a thousand calls. The rest aren’t in the market — but you paid to print and mail every one of them anyway.
It isn’t that direct mail doesn’t work. It’s that spraying it at everyone never has.
- Data
- Design
- Postage
- Tracking
- five line items, one guess
With Sapling Signal
Then the right homes light up.
Every job leaves a permit, and permits are public record. A roof permitted in 2003 is a 23-year-old roof. A water heater permitted in 2014 is due. The engine reads those records on every home in your territory — permits, ownership, value, timing — and surfaces the ones most likely to buy. About one in fifty. Everyone else stays dark.
0.1%
every door
2–4%
targeted reply
The engine
Eight years of data work, now run by AI.
Finding the right homes used to mean weeks of list work — or driving the neighborhood looking for old roofs. We rebuilt every step into one engine and handed the slow parts to AI. Here’s what runs before a single piece is printed.
- 01Procure
Buy the right records
Permits, property records, and ownership from vetted partners — pre-filtered to your trade, so you never pay for the whole county.
- 02Process
Clean it with AI
Millions of messy county rows, deduped and standardized. What used to take a team weeks, AI now does in minutes.
- 03Imagery
Check the record against the sky
Where the job shows from above, AI reads the satellite photo and squares it with the permits. A roof that's old on paper but new from the sky was replaced without a permit — skipped before you pay to mail it.
- 04GIS
Put every parcel on the map
Fire zones, flood lines, neighborhoods, service territories. You target by place — and never pay to mail outside the area you actually serve.
- 05Ownership
Resolve who owns each home
Owner-occupied or absentee, an LLC or a family, bought last month or held twenty years — AI sorts out the part most mailing lists get wrong.
- 06AI scoring
Score every household
Equipment age from permits, home value, years since the last sale — the model reads every signal and ranks each home by how likely it is to buy.
- 07Filter
Your rules, applied live
You decide who counts as a prospect for this campaign. Tighten or loosen the filters and the engine rebuilds the list instantly.
Data in · list out
Raw county data goes in. A scored, deduped, ready-to-mail list comes out.
- Sources
- 6+
- Manual work
- ~0
What the engine sees
Every parcel placed on the map — fire zones, flood lines, neighborhoods, territories. The whole state, classified.
You’re in control
No two campaigns are alike. You make the calls.
Sapling Signal gives you the whole toolkit in one place and puts the decisions where they belong — with the owner who knows the business.
You set the targets
No two campaigns are alike. Every market and offer is different, so you decide who to reach and how tight to filter. The engine does what you tell it.
Every tool in one place
Data, design, print, postage, and tracking in a single workflow — not five vendors who don't talk to each other, and not a dashboard you have to learn.
Replicate across geographies
Dial in a campaign that works, then run it again in the next town, county, or state. Set it up once; repeat it everywhere with the same engine.
Proven, not theoretical
This isn’t a pitch deck. It’s the engine we run every day.
For eight years it has driven the growth of Sapling Energy — our own home energy-savings business — buying data, scoring homes, and mailing the ones that convert. Now it runs your campaigns too.
8 yrs
the engine, proven in-market at Sapling Energy
1.7M+
pieces of mail sent through the engine
2–4%
typical reply on a targeted campaign
1 job
what it typically takes to cover an entire first test
“Start with the easy wins. Once the phone’s ringing, climb the ladder.”
How we run every campaign
Ways to work together
Put the engine to work, three ways.
Same engine, same data, same eight years behind it — what changes is how much we run for you. Most start with us doing the work and graduate to running it themselves once it’s clearly paying. That’s the point: the self-serve platform is the real product, and our job is to get you winning fast enough to want it.
Done for you
We find the homes, send the mail, and close the deals. You handle the installs.
~20%
of the revenue we close
The full playbook, run end to end. The most we carry — and the most hands-off for you.
When you'd hand off everything but the work
Leads, handed off
We run the marketing and hand you homeowners ready to talk — yours alone, not shopping five contractors at once.
~10%
referral on the jobs that land
You close your own deals; we keep the pipeline full with people who already raised their hand.
When you close well but need more at-bats
Run it yourself
The whole engine, by the piece. Pick a market, pick your cadence, we print and mail.
From $299/mo
data + AI credits included · $100 per extra location
Your subscription runs the engine, the targeting, and the tracking, with a monthly credit allowance for data and AI. Print and postage are cost-plus per piece on top. Mail when you want (six touches works best), and every reply ties back to the drop that earned it — so cost per booked job stops being a guess.
Where we want every contractor to land
When you want control and the lowest cost
No long contracts. However we start, every response ties back to the exact drop that earned it — matched by the address on the mailer, no codes to type. Tell us which ones close, or connect your CRM, and you’ll have the number most mail never gives you: your real cost per booked job.
Run one campaign. Then run it everywhere.
We’ll score your territory, target a couple thousand of the right homes, and send the first mailers. One booked job usually pays for the whole test. If the phone rings, scale it and run the next market — if it doesn’t, you’ve spent a little to learn a lot.