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The machine behind the mail plan.
The homepage follows one home from a permit to a booked job. This page opens up each part, with straight answers to what contractors ask before they start.
The mail plan
Set it once. It mails every month.
Pick your audiences and a monthly budget, and approve the plan once. From then on it lines up a batch whenever there’s room.
- Your budget is the ceiling.Each month bills only what it uses, Sapling Platform included. A month never goes over.
- One offer per home, every 6 months.A home in two of your audiences still gets one offer, then six quiet months after its last piece.
- Autopilot lines up what’s next.When your audiences run low, it suggests the next one from your areas, or adds it for you if you let it.
- Top-offs catch the stragglers.Switch them on and leftover homes, plus new permits in places you’ve covered, mail together once there are enough.
- Mismatches get flagged.If a page, a phone number or a piece doesn’t fit its audience, the plan tells you before anything mails.
Mail plan · Your Roofing Co.
$6,000 a month
4 audiences, 12 batches, 12 months covered.
Autopilotwhen your audiences run lowSet to Add it for me.
Your audiences cover 7 months. A full year needs about 6,300 more homes.Next on your areas list: Riverside, about 5,200 homes.
Autopilot added Roofs 18+ yrs · Riverside, about 5,200 homes. We email you 7 days before its first batch starts.
12 months planned. None over $6,000.
- Oakwood
- Hillcrest
- Lakeside
- RiversideAutopilot
- Top-off
- Sapling Platform $99
An illustration: made-up audiences and numbers. Roofs 18+ years in each area.
How homes are chosen
Every home in your audience is there for a reason you chose.
You decide what makes a home worth mailing. The engine finds the homes that fit, from permits, ownership and maps, plus satellite photos when a campaign adds roof imagery.
What you choose
- When the work is due.A permit shows the roof, the water heater or the heating and cooling is old enough to replace. You set how old.
- Who owns it.Every matching home, or only the homes the owner lives in.
- Where you work.Inside the service area you draw, by drive time from your shop.
- What else matters.How long they've lived there, wildfire burn areas, rebate zones and roof imagery: each on or off, as your trade needs.
Always left off, whatever you choose
- Your current customers, from the list you upload
- Homeowners who already signed up or booked with you
- Anyone who asked to stop getting mail
- The same home twice in one mailing
What the engine sees
Real output: a whole state, classified parcel by parcel, ready for your service area.
What lands in the mailbox
Every piece has a job.
The letter opens, the postcards keep your number on the fridge, and the snap pack closes. Your brand goes on all three.
The postcard tap to flip
The whole case made in the five seconds between mailbox and recycling bin. A deck of proven fronts, not one look:
+ more in the studioThe personal letter tap to open
Addressed to the homeowner by name, with your customer reviews riding along as an insert.
The snap pack tap to tear
The pressure-sealed mailer checks arrive in. Made to be torn open on the walk back from the mailbox.
Each has one price, printed and mailed: see the prices.
Everything it does
A full acquisition channel. Not another tool.
Every job that used to need its own vendor, in one place. Each column names the ones it replaces.
Run a mail plan
one budget, every month
- Audiences picked by permits, equipment age and ownership
- Proven pieces rebuilt around your brand, printed and mailed for you
- Drive-time territories and wildfire burn-area screens, built in
replaces
Data brokers · A designer · Print vendors · A GIS consultant
Facebook & Instagram echo
your mail, in their feed
Coming soon
- The homes you mailed will see the same piece in their feed, timed to the day it lands
- Ads drafted from your mailer. You will approve every word before a dollar moves
- Ad spend will be billed 1:1, with some homes kept ad-free, so you see whether the ads added jobs
will replace
An ad agency
Tracking that settles arguments
know which mailing rang the phone
- A tracked phone number per batch, every call recorded, with call notes written for you
- Signups matched to the exact home you mailed, with no coupon codes to type
- Results counted per household, never vanity clicks
replaces
Call tracking · Spreadsheets
Your page & booked jobs
from mailbox to calendar
- Your own page for every audience, opened by the QR code on each piece
- Homeowners book straight onto your real calendar, with no phone tag
- Leads, calls, bookings: one list, each matched to the mail that caused it
replaces
Website builder · Booking software
Bought separately, call it $700 to $1,400 a month before a single stamp, and 15 to 30 hours of your month keeping it all in sync.
Questions
What contractors ask before they start.
- Will my current customers get mailed?
- Not if you upload your customer list. Every mailing ordered after that leaves those homes out, along with every homeowner who signs up or books with you.
- What if a homeowner asks us to stop?
- Add them to your never-mail list, and every mailing ordered after that leaves them out, on every campaign you run.
- Is this a shared lead?
- No. Every piece carries your brand, your tracked number and your own page, so the homeowner calls you and books on your calendar.
- How do you know which home replied?
- Each piece carries a QR code made for that one home. A scan opens your page, and the signup or booking is matched to that address. Calls ring the batch's own tracked number, so you know which batch each one came from.
- What do I approve?
- The plan once, with its monthly budget. After that, each mailing's proof: nothing prints until you approve it. Raising your budget always asks you first.
- What do I need to get started?
- A monthly budget, your logo and your offer, the area you serve, and the phone and calendar you book jobs with. The platform builds the list, the pieces, the page and the tracked number.
Something else? Ask us.
Set your budget. Then let it run.
Want to test first? Send a single campaign, and turn it into a plan when the phone rings.
Free to build. You pay when you send. See pricing